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The big-spending Saudi Pro League is aiming to build its global broadcasting presence and become one of the top 10 soccer leagues in the world, its chief operating officer, Carlo Nohra, told CNBC on Thursday. The league dominated the sports headlines over the summer as Saudi clubs cumulatively spent more than $1 billion in transfer fees and attracted some of the biggest names from Europe's top leagues with mammoth contract offers. Speaking to CNBC at the APOS conference in Bali, Indonesia, on Thursday, Nohra said that Saudi Arabia's strategy is "extremely long term," but that the acquisition of players was the first step. watch nowThe kingdom's massive investment in sport is part of a broader effort to diversify its economy away from oil by investing in commercial infrastructure to become a tourism, leisure and entertainment powerhouse. Nohra explained that the objectives handed down to the Saudi Pro League's bosses were to firstly improve on-pitch performance through the acquisition of world-class players, to fill the country's stadia and ultimately to drive the commercialization of the vastly improved overall product.
Persons: Carlo Nohra, cumulatively, Neymar, Sadio Mane, Ballon, Karim Benzema, Cristiano Ronaldo, Nohra, Prince Mohammed bin Salman Organizations: Saudi Pro League, CNBC, English Premier League, Liga, Germany's Bundesliga, Serie, Ligue, Saudi, Fox News, Saudi Pro Locations: Saudi, Bali , Indonesia
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailSaudi Pro League COO lays out the long-term strategies for the leagueCarlo Nohra, chief operating officer at Saudi Pro League, says "we are delighted with where we are at the moment, but still need to continue to delivery to fans of what they wish to have form Saudi football."
Persons: Carlo Nohra Organizations: Saudi Pro League, Saudi
Meanwhile, failed uprisings in Bahrain and eastern Saudi Arabia were followed by years-long crackdowns and a continuing civil war in Syria. “What we’re beginning to see in Saudi Arabia right now is the emergence of a new social contract. Saudi Arabia is the world’s biggest exporter of crude oil, and nearly two-thirds of its income still comes from selling fossil fuels. If Saudi Arabia can become a hub for major sporting events, then that’s a way of attracting interest to the country,” said Maguire. In response to previous criticism about Saudi Arabia’s purported “sportswashing,” the kingdom’s sports minister Prince Abdulaziz bin Turki Al-Faisal said: “People that don’t know Saudi Arabia, have never been to Saudi Arabia, go out and talk about it as if they’ve lived there for 30 years, 40 years.
Persons: Hilal, Kylian Mbappé, Germain, Neymar Jr, Ballon d’Or, Cristiano Ronaldo, Nassr, Patricia de Melo Moreira, it’s, Saudi Crown Prince Mohammed bin Salman –, Leon Neal, Ballon, Karim Benzema, Al Hilal, spender, , Carlo Nohra, Jordan Henderson, Henderson, , ’ ” Simon Chadwick, “ We’ve, ” Chadwick, King Salman bin Abdulaziz Al Saud, Al Nassr, Stringer, you’re, Kieran Maguire, they’re, Everybody’s, ” Maguire, Chadwick, Ronaldo, Maguire, … Mohammed bin Salman, ” James Dorsey, , Chadwick –, Mohammed bin Salman, Saudi Arabia’s, Prince Abdulaziz bin Turki Al, Faisal, don’t, they’ve, LIV Golf, Jimmy Dunne, LIV, Dunne, Aleksander Ceferin, Erling, Haaland, Jurgen Klopp, Michael Emenalo, Steven Gerrard, Nohra, ” “ They’ve Organizations: CNN, Saudi, Al, Paris Saint, PSG, Saudi Pro League, Ligue, Liga, Serie, Bundesliga, English Premier League, Deloitte, Investment Fund, AFP, Getty, SPL, Saudi Crown, Spanish, Arsenal, CNN Sport, English, Newcastle United, Liverpool, The Athletic, SKEMA Business School, Argentina, Zamalek, King Fahd Sports City, Anadolu Agency, Chelsea, Manchester United, Manchester City, Football, AFC Asian, FIFA, Greece, Royal Spanish Football Federation, Spanish Super, , Amnesty International, Amnesty, Middle East Soccer, Saudi Ministry, Sport, PGA Tour, European, UEFA, Premier League, Ettifaq Media, Reuters New Saudi Pro League, Major League Soccer, La Liga, Peterson Institute for International Economics, Russian Direct Investment Fund, Investigations, PGA Locations: Saudi Arabian, Brazil, Saudi, Ittihad, Al, Ahli, Real Madrid, England, France, Germany, Spain, Italy, Saudi Arabia, Liverpool, China, Qatar, Taif, Egypt, Spanish, East, North Africa, Libya, Yemen, Tunisia, Bahrain, Syria, , , Europe, ” Liverpool
Soccer Football - Opening of 2023-2024 Saudi Pro League - Jeddah, Saudi Arabia - August 7, 2023 General view of the trophy at the opening of the Saudi Pro League Saudi Pro League Media Office/Handout via REUTERSAug 8 (Reuters) - The vast sums invested to entice some of the world's top players to Saudi Arabia this season is no one-off, but part of a long-term strategy to make the Saudi Pro League one of the best in the world, its chief operating officer has said. Soccer website Transfermarkt ranks the Saudi League as the fifth-biggest spender in the current transfer window, ahead of Spain's LaLiga. "One of the very first objectives that the Saudi Pro League was set was to improve the product. "We had to improve quality and in order to improve quality, you have to bring in the best. "What you're seeing is simply the Saudi Pro League doing what other leagues needed to do ... We have joined these ranks, and we're doing whatever it takes to improve quality on the pitch."
Persons: Carlo Nohra, Ballon, Karim Benzema, Jordan Henderson, Riyad Mahrez, Nassr, Cristiano Ronaldo, spender, Nohra, We've, we've, Al Ahmar, Shady Amir, Simon Jennings, Christian Organizations: Soccer, Saudi Pro League, Saudi Pro League Saudi Pro League Media, REUTERS, Reuters, Saudi, Liverpool, Manchester City, Al, Saudi League, Thomson Locations: Jeddah, Saudi Arabia, Real Madrid, Manchester, Spain's, Saudi
[1/2] A billboard depicting Lebanon's President Michel Aoun, whose term is expected to end on October 31, is placed in Jdeideh, Lebanon October 27, 2022. In his final week in the palace, he signed onto a U.S.-mediated deal delineating Lebanon's southern maritime border with Israel. "Aoun's was the strongest era in all of Lebanon's history,” said Lama Nohra, a 32-year-old supporter and mother of three young children. "He was by far the worst president in Lebanon’s history" said Michel Meouchi, a lawyer and father. In 2006, his Free Patriotic Movement formed an alliance with Hezbollah, which lent important Christian backing to the armed group.
Dalati Nohra/Handout via REUTERSBEIRUT, Sept 21 (Reuters) - Lebanon's progress in implementing reforms required to unlock relief funds from the International Monetary Fund (IMF) remains very slow, the IMF said in a statement on Wednesday. "Despite the urgency for action to address Lebanon's deep economic and social crisis, progress in implementing the reforms agreed under the April (staff-level agreement) remains very slow," the IMF said at the end of its delegation's visit to Beirut. The IMF said Lebanon's small depositors must be fully protected and recourse to public resources should be limited. After meeting the IMF delegation on Wednesday, Lebanon's President Michel Aoun said that "domestic actors" had slowed progress towards reform. Register now for FREE unlimited access to Reuters.com RegisterReporting by Andrea Shalal, Mahmoud Mourad, Aidan Lewis and Maya Gebeily; Editing by Alex RichardsonOur Standards: The Thomson Reuters Trust Principles.
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